What Are Your Competitive Priorities?
The world of business revolves around nine primary competitive priorities: - Low cost operations, Top quality, Consistent quality, Delivery speed, On-time delivery, Development speed, Customization, Variety and Volume flexibility.
Whilst all businesses, service and manufacturing, may need to consider all of the 9 competitive priorities it is only one or two that will deliver a competitive advantage. For example consider insurance companies - they all aim to have low cost operations, all aim to deliver consistent quality in their claims processes, all aim to allow the customer to establish an insurance policy quickly etc etc, however the leading companies have created an operation that is the lowest cost operation possible, that can deliver policies and claims at the highest speed. The insurance companies that have planned a business wide operations strategy around low cost operations and delivery speed have the largest market share.
Understanding which competitive priorities can deliver success for your business is the first step in transforming a sluggish or under performing business into a leading light. If you would like help with understanding your competitive priorities and how to assess if your business is capable of delivering them contact me right now.